I am an award-winning creative leader with over 20 years’ experience. I love helping brands find their place in culture with ideas that are disruptive, entertaining and human. I believe in creativity as a force for good and strive to create ideas that have real impact and leave the world better.

Both strategic and collaborative, I’m a hybrid creative with experience on projects spanning a wide range of media, from global 360 campaigns, to TV, OOH, branded content, social and influencer, experiential and music videos.

Over the past twenty years I’ve led teams on a wide range of projects from big shiny global campaigns to small, agile, local productions. I’ve made interactive films in Hollywood, documentaries to inspire self-belief in parents, helped daters through a pandemic, inspired a global conversation about racism, sent adventurers to space and turned real women into body positive role models.

I’m passionate about developing young talent and regularly mentor young creatives, including running workshops as part of The Brooklyn Brothers’ Night School programme.

I’ve judged for The One Show, D&AD and Creative Circle.

Brand Experience

These are just some of the brands I’ve worked with over the course of my career, creating everything from global platform ideas, documentary projects, branded experiences, content films, social and engagement campaigns and activations to TVCs, posters and print.

Awards

2022 D&AD | GRAPHITE PENCIL | DEAR WHITE PARENTS (ENTERTAINMENT, FILM, LONG FORM)

2022 ONE SHOW | FUSION PENCIL, FINALIST | DEAR WHITE PARENTS

2022 YOUNG DIRECTORS AWARD | SILVER | DEAR WHITE PARENTS (CHARITY COMMERCIAL)

2022 TELLY AWARDS | GOLD | DEAR WHITE PARENTS (CRAFT, DIRECTING)

2022 TELLY AWARDS | GOLD | DEAR WHITE PARENTS (SOCIAL ISSUES)

2021 SHOTS AWARDS EMEA, SHORTLIST, DEAR WHITE PARENTS

2021 SABRE DIAMOND | WATERWIPES EARLY DAYS CLUB

2020 CREATIVE CIRCLE | SILVER | WATERWIPES #THISISPARENTHOOD (BEST ONLINE FILM CAMPAIGN 1 MINUTE OR OVER)

2020 ONE SHOW | FINALIST | WATERWIPES #THISISPARENTHOOD (BEST LONG FORM CAMPAIGN)

2020 ONE SHOW | SHORTLISTED | WATERWIPES #THISISPARENTHOOD (SOCIAL MEDIA USE OF VISUALS)

2020 CAMPAIGN BRAND FILM AWARDS | WINNER | WATERWIPES #THISISPARENTHOOD (CONSUMER GOODS)

2020 THE DRUM MARKETING AWARDS | WATERWIPES #THISISPARENTHOOD (BEST BRANDED CONTENT)

2019 THE DRUM CONTENT AWARDS | GRAND PRIX WINNER | WATERWIPES #THISISPARENTHOOD

2019 THE DRUM CONTENT AWARDS | WATERWIPES #THISISPARENTHOOD (BEST BRANDED CONTENT CAMPAIGN)

2019 THE DRUM CONTENT AWARDS | WATERWIPES #THISISPARENTHOOD (BEST USE OF CONTENT ON A SOCIAL PLATFORM)

2019 THE DRUM CONTENT AWARDS | BEST FMCG | WATERWIPES #THISISPARENTHOOD

2019 LOVIES | BRONZE | WATERWIPES #THISISPARENTHOOD BRANDED ENTERTAINMENT | BEST DOCUMENTARY

2019 LOVIES | BRONZE WATERWIPES #THISISPARENTHOOD BEST VIDEO ADVERTISING - LONGFORM

2019 CAMPAIGN BIG AWARDS | SHORTLISTED | WATERWIPES #THISISPARENTHOOD

2019 BRAND FILM FESTIVAL | WINNER | BRAND DOCUMENTARY AND CONSUMER GOODS

2019 PR WEEK GLOBAL | GLOBAL CREATIVE, IDEA GLOBAL INTEGRATION, CAMPAIGN OF THE YEAR | HIGHLY COMMENDED

2019 CAMPAIGN BRAND FILM AWARDS | WATERWIPES #THISISPARENTHOOD | BRAND DOCUMENTARY

2018 NEWSWORKS | BEST NEWSPAPER CAMPAIGN | MINI THE WORLD’S FASTEST CAR LAUNCH
2018 NEWSWORKS | BEST USE OF INSIGHT | MINI THE WORLD’S FASTEST CAR LAUNCH

2010 | LAND ROVER | RANGE ROVER EVOQUE X OKGO | DANCE WITH YOUR CITY (BEST USE OF TECHNOLOGY IN A MUSIC VIDEO)
2006 ONE SHOW | COMIC RELIEF THE WORST FXXKING IDEA I’VE EVER HEARD IN MY LIFE (EXCEPTIONAL INNOVATION IN MEDIA)